This Privacy Policy explains how The Business End ("we", "us", "our") collects, uses, shares, and protects personal information when you visit business-end.com, subscribe to our newsletter, or apply for membership. It should be read alongside our Legal Notice and Cookie Policy.
1. Who We Are
The Business End
Contact: liam@business-end.com
For the purposes of applicable data protection law, The Business End is the controller of the personal information described in this policy.
2. Information We Collect
We collect information directly from you in the following ways:
| Where | What we collect | Why |
|---|---|---|
| Newsletter sign-up | Name (optional), email address | To send the newsletter you requested (podcast episodes, event updates, news) |
| Membership application | First name, last name, country, email address, phone number (optional), LinkedIn URL (optional) | To review and process your application to join The Business End |
| Membership payment | Payment card and billing details | Collected and processed directly by Stripe on Stripe's own platform — we do not receive or store your full card details |
| General browsing | Standard technical data such as IP address, browser type, device type, and pages visited | To operate, secure, and improve the site |
3. How We Use Your Information
- To review, process, and respond to membership applications, including verifying your details and contacting you about the outcome;
- To administer your membership, including billing carried out via Stripe;
- To send the newsletter and related communications you have signed up to receive;
- To respond to enquiries sent to us by email;
- To maintain the security, performance, and functionality of the site;
- To comply with our legal and accounting obligations.
4. Our Legal Bases for Processing
Where UK/EU data protection law applies, we rely on the following legal bases: consent (for newsletter sign-up, which you can withdraw at any time by unsubscribing); performance of a contract or steps taken at your request prior to entering a contract (for processing your membership application and administering membership); legitimate interests (for keeping the site secure and improving our services, balanced against your rights); and legal obligation (for accounting and compliance records).
5. Who We Share Information With
We do not sell your personal information. We share it only with the following categories of third-party service providers, each acting on our behalf or as an independent controller for their own service:
- Kit (ConvertKit) — our email newsletter platform, which stores newsletter subscriber details;
- Supabase — the database provider that securely stores membership application submissions on our behalf;
- Stripe — our payment processor, which handles membership payments directly and maintains its own privacy policy governing payment data;
- Our website hosting provider, which processes standard technical data to serve the site;
- Professional advisers or authorities, where required by law.
6. International Transfers
Some of the service providers listed above may process personal information in countries outside your own, including the United States. Where this occurs, we rely on the safeguards those providers put in place (such as standard contractual clauses or equivalent mechanisms) to protect your information in line with applicable law.
7. How Long We Keep Your Information
We retain membership application data for as long as needed to consider and, if accepted, administer your membership, plus any additional period required for accounting, tax, or legal purposes. We retain newsletter subscriber data until you unsubscribe. We keep enquiry emails only as long as reasonably needed to resolve the matter.
8. Your Rights
Depending on where you live, you may have the right to: access the personal information we hold about you; request correction of inaccurate data; request deletion of your data; restrict or object to certain processing; request a portable copy of your data; and withdraw consent at any time (for example, by unsubscribing from the newsletter). To exercise any of these rights, contact us at liam@business-end.com.
9. Security
We use reasonable technical and organisational measures, and rely on reputable third-party providers, to protect the personal information we hold. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
This site and our membership programme are directed at business professionals and are not intended for, and we do not knowingly collect personal information from, children.
11. Cookies
Details of the cookies and similar technologies used on this site, and how to control them, are set out in our Cookie Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page shows when it was last revised. We encourage you to review it periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact liam@business-end.com.